Not all charity initiatives are really beneficial. It is enough to remember the “giving” of orphans, which has already become a tradition. The appearance of trucks with gifts creates an atmosphere of momentary joy in the orphanage, but it does not solve children’s problems, and does not relieve them of the feeling of insecurity and needlessness. Another example is fundraisers on the streets and in public transport, which are covered with signs from charitable organizations. Only a small part of the collected money is spent on real assistance to sick children. The rest settles in the pockets of the founders. On the eve of the holidays, Izvestia prepared material about the most important charitable projects that really change people’s lives for the better.
For the development of social projects, even a small permanent donation is much more effective than a single one. The goal of large charitable foundations is not to collect a certain amount for someone’s specific needs, but to plan the future for all the wards. This requires years of work that requires constant expenses.
Foundations that help seriously ill people, children with rare and incurable diseases, support people who have survived violence, prevent child abandonment, and many others offer a very modest but daily donation. For example, a rouble per day, which ultimately gives 30 rubles per month or 365 rubles per year. The amount is affordable for almost everyone. The meaning of this action is among those who joined: when many people donate rubles every day, the total amount becomes impressive. Everyone who wants to set the amount of a monthly donation: from 30 rubles to 300 rubles. 100% of the amount will go to the selected fund. Most people do not make regular donations due to distrust of the funds or do not know about the possibility of registration.
Attracting newsmakers and public persons is a rather effective way to pay attention to acute social problems. Bloggers admit that they are constantly faced with requests from strangers to help in a difficult life situation and send money. Many of these commentators are professional beggars. With the growing popularity of Instagram, fraudsters, who collect money under the guise of charity, literally began to attack bloggers, who develop their accounts and gathered an audience of many thousands and millions. We see obviously fraudulent content more and more often – and very popular bloggers, who even became ambassadors of beautiful and professional charity organizations. In case of refusal to publish such content, the blogger is attacked, trying to cause a sense of shame and guilt. On the other hand, if a blogger starts to actively help, he or she is accused of “PR on sick children.
It is possible to support those in need not only with a ruble, but also with a deed. Among the most popular ways to combine activity with charity is to take part in a race.